Local Ireland

Local Ireland is the voice for the largest grouping of local weekly newspapers of record in the Republic of Ireland. Local newspapers are among the three most important advertising platforms in Ireland and represent the best value for money by which leading brands can reach the population in every town and county across Ireland.

The longest serving news medium in Ireland, local press presents a uniquely hyper local news offering to its readers each week. The average household retention period for our weekly titles is 5.9 days; our readers spend twice as long reading them as they do a national daily title; 86% of readers say the community relies on their local newspaper for news about their area. (source; Ipsos MRBI survey October 2012).

Local Ireland is the promotional brand of the Regional Newspapers and Printers Association of Ireland (RNPAI), formerly the Provincial Newspaper Association, founded in 1919, and the oldest newspaper association in Ireland.

Click here to watch our introduction video

 

Attending the launch of the #JournalismMatters campaign in Dáil Éireann from left: Vincent Crowley, Chairman Newsbrands; Ann-Marie Lenihan, CEO Newsbrands; Frank Mulrennan, President Local Ireland, Lisa Buckley, Newsbrands and Johnny O’Hanlon, Director Local Ireland.

Local Ireland Latest News

Local Ireland welcomes 9% VAT rate retention on newspapers – and reduction of VAT on digital publishing to 9%

Local Ireland – the representative association for weekly local newspapers, print and online – welcomes the Budget 2019 announcements for the sector from the Minister for Finance, Mr Paschal Donohoe T.D.

See for full story and pics.