AIB

Objective

  • Help AIB build awareness of their range of products and services and also let local people know about local branches

How

  • a series of adverts run across all titles delivering different messages – eg. help for those experiencing mortgage difficulty, mortgage lending, SME services, insurance services and Euro Championship Savings campaign

What the client said:

‘The use of local press is vital to the Bank in terms of promoting our suite of financial products and services, while also increasing local visibility and profiling our extensive branch network.’
Fiona Mahon
Marketing & Communications l Personal & Business Banking